At Set the Stage, we’ve had the pleasure of working closely with several of the region’s home builders — from custom contractors to large-scale developers. Over the years we’ve discovered that our best partnerships happen when we align on a shared goal: helping buyers fall in love with a home before they even move in. Whether it’s a model home, a new spec build, or a Parade of Homes showcase, we bring full-service staging and furnishing solutions designed especially for the luxury market here in Treasure Valley.
Here’s what makes our work with builders unique, and why so many in the Boise area trust us as their design and staging partner.
When Model Homes Matter
Model homes are the visual centerpiece of any subdivision or custom build community. They’re not just meant to be beautiful, they’re meant to tell a story: “This is how you can live.” We understand that purpose, and we take it seriously by:
- Intentional selection of finishes & furnishings: We tailor everything — from furniture scale and layout to textiles, artwork, and lighting — to align with your target buyer demographic and the architectural character of the home.
- Flexible staging models: Some builders prefer temporary staging (just for the sales period), others want permanently furnished model homes that continue to impress buyers long-term. Either way, we can support both.
- Turnkey service: Today’s buyers—especially those relocating from out of state—often prefer move-in-ready homes. Our turnkey staging and furnishing service makes that possible, allowing buyers to purchase a fully furnished home that reflects the lifestyle they’re dreaming of, while your team stays focused on building and selling.
- Brand consistency: If you’re building a community or multiple homes, we can carry a cohesive design language across your model homes to reinforce your brand identity.
When prospective buyers walk into a model home that feels curated, functional, and welcoming, they start imagining themselves in it. That emotional connection is powerful, and it’s what we help you build.
Supporting New Builds & Spec Homes
When builders break ground on a spec or new build with the intent of selling it, staging or furnishing becomes an essential tool in maximizing perceived value and minimizing days on market. Here’s how we add value:
- Pre-listing consultation
Before construction is complete, we collaborate with you — walking floor plans, reviewing finish selections, and offering guidance on design decisions that boost market appeal. - Partial or full staging
Whether a home is nearly empty or partially furnished, we can step in to augment with key pieces and finishing touches. Our staging can emphasize your home’s strongest features — whether that’s vaulted ceilings, views, or open-concept living. - Furnishing for move-in ready listings
In some cases, buyers prefer homes already furnished. Our designer furnishing packages offer a seamless transition; buyers can move in with their home’s style already in place. - Maintenance and refreshes
During the sales period, homes may need touchups (art repositioning, furniture updates, softening of cold finishes). We stay engaged, ensuring the home always presents at its best.
In short: whether your spec home is empty or partly outfitted, we fill the gap with design-forward, high-end staging and furnishing.
Parade of Homes & Showcase Events
One of the most exciting times of year in the Treasure Valley is the Parade of Homes. It’s your moment to shine — to draw traffic, achieve press coverage, and make an unforgettable first impression. We see ourselves as more than vendors during these events; we see ourselves as design partners helping you craft a narrative.
- High-impact interiors
Parade visitors judge homes quickly. We plan spaces that catch the eye immediately — dramatic entry vignettes, cohesive flow, well-lit focal points, and a “wow” factor in every room. - 360° design consistency
It’s not enough for the living room to look great; each bedroom, bathroom, outdoor space, and bonus room must carry the same level of care. - Event logistics support
We coordinate deliverables, manage installation and teardown schedules, and help with styling updates between shifts or days of traffic. - Brand reinforcement
As people stroll through the Parade, they’ll see your homes styled in a way that communicates the quality and lifestyle your brand delivers. Many visitors will go home and say, “I want that builder’s home.” That’s the reaction we aim to inspire.
Set the Stage: Your Full-Service Solution in Treasure Valley
What sets Set the Stage apart — especially for luxury builders in Boise and its surrounding cities — is that we are truly a full-service staging and furnishing partner, not just a rental company.
- End-to-end design & execution
From initial concept and space planning to procurement, installation, styling, logistics, and ongoing maintenance, we manage it all. - Deep local market understanding
We know what appeals to Treasure Valley buyers — preferences in materials, color palettes, outdoor living integration, lifestyle aesthetics — because we work here, live here, and serve local agents, homeowners, and builders throughout the region. - Scalable solutions
Whether your build project is a single custom home or a larger community launch, we scale our services to your needs without sacrificing attention to detail. - Designer-level collections & resources
Through our designer furnishings and curated inventory, we give you access to beautiful, durable, market-appropriate pieces without the hassle of sourcing, ordering, or coordinating multiple vendors. - Seamless collaboration
We work as an extension of your team. We integrate with your timeline, your subcontractors, your sales team, and your marketing plans.
Let’s Build Together
If you’re a builder or developer in the Treasure Valley considering staging or furnishing for model homes, spec builds, or your next Parade of Homes submission — let’s talk. We’d be honored to be your design and staging partner, simplifying the process while delivering high-impact interiors.
Reach out for a free consultation or builder partnership proposal. Your vision + our staging and design expertise = showrooms that sell.
